<?xml version="1.0" encoding="UTF-8"?>
<!--
  URLs here MUST match each page's own rel=canonical exactly.

  Until 2026-09-11 seven entries were listed as .html while every one of those
  pages declared an extensionless canonical, and the live site 308-redirects
  .html -> extensionless. The sitemap was therefore advertising URLs that
  redirect away from the canonical it declares — a crawler following it ate a
  redirect hop on 7 of 13 URLs and then landed somewhere the sitemap never
  mentioned.

  Verified 2026-09-11 against production: all eight non-engine URLs below return
  200 text/html directly, with no redirect.

  If you add a page: take the URL from its <link rel="canonical">, not from the
  filename. Engine pages and campaigns/ are directory indexes and were always
  correct; the .html pages were not.
-->
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">
  <url><loc>https://www.neorm-era.com/</loc><changefreq>weekly</changefreq><priority>1.0</priority></url>
  <url><loc>https://www.neorm-era.com/creative/</loc><changefreq>weekly</changefreq><priority>0.9</priority></url>
  <url><loc>https://www.neorm-era.com/social/</loc><changefreq>weekly</changefreq><priority>0.9</priority></url>
  <url><loc>https://www.neorm-era.com/intel/</loc><changefreq>weekly</changefreq><priority>0.9</priority></url>
  <url><loc>https://www.neorm-era.com/flow/</loc><changefreq>weekly</changefreq><priority>0.9</priority></url>
  <url><loc>https://www.neorm-era.com/freelance/</loc><changefreq>weekly</changefreq><priority>0.9</priority></url>
  <url><loc>https://www.neorm-era.com/estate/</loc><changefreq>weekly</changefreq><priority>0.9</priority></url>
  <url><loc>https://www.neorm-era.com/seo/</loc><changefreq>weekly</changefreq><priority>0.9</priority></url>
  <url><loc>https://www.neorm-era.com/pricing</loc><changefreq>weekly</changefreq><priority>0.85</priority></url>
  <url><loc>https://www.neorm-era.com/about</loc><changefreq>monthly</changefreq><priority>0.6</priority></url>
  <url><loc>https://www.neorm-era.com/case-studies</loc><changefreq>monthly</changefreq><priority>0.6</priority></url>
  <url><loc>https://www.neorm-era.com/contact</loc><changefreq>monthly</changefreq><priority>0.7</priority></url>
  <!-- Linked from the footer of every page as "Neormative demo", and carries a
       live Google Ads conversion tag (AW-18242669881), so it takes paid traffic —
       yet it was missing from this sitemap entirely until 2026-09-11. -->
  <url><loc>https://www.neorm-era.com/campaigns/</loc><changefreq>monthly</changefreq><priority>0.7</priority></url>
  <url><loc>https://www.neorm-era.com/privacy</loc><changefreq>yearly</changefreq><priority>0.3</priority></url>
  <url><loc>https://www.neorm-era.com/terms</loc><changefreq>yearly</changefreq><priority>0.3</priority></url>
  <url><loc>https://www.neorm-era.com/security</loc><changefreq>yearly</changefreq><priority>0.3</priority></url>
</urlset>
